(CAMPAIGN, IDENTITY)
NB Football - We got now
(PROJECT DESCRIPTION)
Global athletic leader New Balance unveiled the latest installment of its global “We Got Now” campaign. The 60-second spot features two-time NBA Champion Kawhi Leonard, singer-songwriter IU, English football players Raheem Sterling and Bukayo Saka, and New Balance’s newest ambassador, Grammy-nominated artist Jack Harlow. The video features a series of three vignettes, one highlighting Harlow and Leonard, the second showcasing Sterling and Saka, and the last focusing on IU. These are the faces shaping the “now” in the worlds of sport and culture, and the new spot is intended to highlight the joy of their craft in everyday moments – not just when they’re on the world’s biggest stages.
(CREDITS)
Client: New Balance Agency: VMLY&R Production Company: Smuggler London Director: Similar But Different Executive Producer: Tom Knight Director of Photography: Tristan Chenais Producers: Tessa Mitchell & Luca Chapman Production Manager: Sidney Arthur Edit: Trim Senior Editor: Ed Hanbury Edit Assistant: Lorna Searl Executive Producer: Ella Sedgwick Sound Studio: GCRS Senior Sound Designer: Tom Pugh Senior Audio Producer: Molly Butcher
(YEAR)
2022
(PROJECT DESCRIPTION)
Global athletic leader New Balance unveiled the latest installment of its global “We Got Now” campaign. The 60-second spot features two-time NBA Champion Kawhi Leonard, singer-songwriter IU, English football players Raheem Sterling and Bukayo Saka, and New Balance’s newest ambassador, Grammy-nominated artist Jack Harlow. The video features a series of three vignettes, one highlighting Harlow and Leonard, the second showcasing Sterling and Saka, and the last focusing on IU. These are the faces shaping the “now” in the worlds of sport and culture, and the new spot is intended to highlight the joy of their craft in everyday moments – not just when they’re on the world’s biggest stages.
(CREDITS)
Client: New Balance Agency: VMLY&R Production Company: Smuggler London Director: Similar But Different Executive Producer: Tom Knight Director of Photography: Tristan Chenais Producers: Tessa Mitchell & Luca Chapman Production Manager: Sidney Arthur Edit: Trim Senior Editor: Ed Hanbury Edit Assistant: Lorna Searl Executive Producer: Ella Sedgwick Sound Studio: GCRS Senior Sound Designer: Tom Pugh Senior Audio Producer: Molly Butcher
(YEAR)
2022
(PROJECT DESCRIPTION)
Global athletic leader New Balance unveiled the latest installment of its global “We Got Now” campaign. The 60-second spot features two-time NBA Champion Kawhi Leonard, singer-songwriter IU, English football players Raheem Sterling and Bukayo Saka, and New Balance’s newest ambassador, Grammy-nominated artist Jack Harlow. The video features a series of three vignettes, one highlighting Harlow and Leonard, the second showcasing Sterling and Saka, and the last focusing on IU. These are the faces shaping the “now” in the worlds of sport and culture, and the new spot is intended to highlight the joy of their craft in everyday moments – not just when they’re on the world’s biggest stages.
(CREDITS)
Client: New Balance Agency: VMLY&R Production Company: Smuggler London Director: Similar But Different Executive Producer: Tom Knight Director of Photography: Tristan Chenais Producers: Tessa Mitchell & Luca Chapman Production Manager: Sidney Arthur Edit: Trim Senior Editor: Ed Hanbury Edit Assistant: Lorna Searl Executive Producer: Ella Sedgwick Sound Studio: GCRS Senior Sound Designer: Tom Pugh Senior Audio Producer: Molly Butcher
(YEAR)
2022
