A new global study from the LEGO Group reveals girls feel intense pressure to be perfect and believe adults give boys more recognition for their creative work, with parents saying this trend continues into adulthood. With three quarters of girls aspiring to work in creative industries, this underscores the need for urgent change. A new short film, ‘More Than Perfect’ spotlights the creative possibilities that are unlocked when girls are free to play unstoppable. Free workshops online and in LEGO Retail stores launch to help families nurture creative confidence through the power of play and everyday language. Also launched today, a ‘10 Steps to Fostering Creative Confidence’ guide in collaboration with Harvard-trained parenting researcher and bestselling author, Jennifer B Wallace. Committed to playing its part and driving systemic change, the company will partner with Save the Children and the LEGO Foundation to address some of these societal issues.