(CAMPAIGN, IDENTITY)
Lays Distracted Stadium
(PROJECT DESCRIPTION)
To launch Lay's sponsorship of the 2020 UEFA Champions League we told a fun story of how it feels when you try the impossible task of silently opening a packet of crisps. Suddenly everyone's eyes are on you. On you and your delicious crisps. This campaign starred the G.O.A.T Lionel Messi, Manchester United hero Paul Pogba and Dutch superstar Lieke Martens.
(CREDITS)
Advertising Agency: 180Kingsday, Amsterdam, Netherlands Creative Directors: Ed Ryder, Joe Craig Creatives: Helen King, Alex Bolderoff Producer: Mike Winek Brand Director: Jim O'Regan Account Director: Max Hurford Production Company: Academy Films Director: Jack Driscoll Producer: Tom Cartwright Director of Photography: Tat Radcliffe Post Production Company: The Mill Executive Producer: Chris Allen Producer: Tom Manton Colourist: James Bamford 2D Lead Artist: James Mac 3D Lead Artist: Ben Blundell Editorial: Cut + Run Editor: Ben Campbell Audio Post Production: Stainless Sound Audio Post Producer: Nick Smith
(YEAR)
(PROJECT DESCRIPTION)
To launch Lay's sponsorship of the 2020 UEFA Champions League we told a fun story of how it feels when you try the impossible task of silently opening a packet of crisps. Suddenly everyone's eyes are on you. On you and your delicious crisps. This campaign starred the G.O.A.T Lionel Messi, Manchester United hero Paul Pogba and Dutch superstar Lieke Martens.
(CREDITS)
Advertising Agency: 180Kingsday, Amsterdam, Netherlands Creative Directors: Ed Ryder, Joe Craig Creatives: Helen King, Alex Bolderoff Producer: Mike Winek Brand Director: Jim O'Regan Account Director: Max Hurford Production Company: Academy Films Director: Jack Driscoll Producer: Tom Cartwright Director of Photography: Tat Radcliffe Post Production Company: The Mill Executive Producer: Chris Allen Producer: Tom Manton Colourist: James Bamford 2D Lead Artist: James Mac 3D Lead Artist: Ben Blundell Editorial: Cut + Run Editor: Ben Campbell Audio Post Production: Stainless Sound Audio Post Producer: Nick Smith
(YEAR)
(PROJECT DESCRIPTION)
To launch Lay's sponsorship of the 2020 UEFA Champions League we told a fun story of how it feels when you try the impossible task of silently opening a packet of crisps. Suddenly everyone's eyes are on you. On you and your delicious crisps. This campaign starred the G.O.A.T Lionel Messi, Manchester United hero Paul Pogba and Dutch superstar Lieke Martens.
(CREDITS)
Advertising Agency: 180Kingsday, Amsterdam, Netherlands Creative Directors: Ed Ryder, Joe Craig Creatives: Helen King, Alex Bolderoff Producer: Mike Winek Brand Director: Jim O'Regan Account Director: Max Hurford Production Company: Academy Films Director: Jack Driscoll Producer: Tom Cartwright Director of Photography: Tat Radcliffe Post Production Company: The Mill Executive Producer: Chris Allen Producer: Tom Manton Colourist: James Bamford 2D Lead Artist: James Mac 3D Lead Artist: Ben Blundell Editorial: Cut + Run Editor: Ben Campbell Audio Post Production: Stainless Sound Audio Post Producer: Nick Smith
(YEAR)
