(CAMPAIGN, IDENTITY)

Nike Winner Stays

(PROJECT DESCRIPTION)

The Mill collaborated with Wieden+Kennedy Portland and Nike once again on their latest World Cup spot 'Winner Stays' directed by Rattling Stick's Ringan Ledwidge. The 4 minute film opens on a park with two teams challenging each other in a pick-up game where the winner stays on. Straight away as the challenge is set, the stakes are raised: "Guess I'm Cristiano Ronaldo then," says one. His opponent responds saying, "Yeah? Well I'm Neymar." The full list of players featured in the film is: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gonzalo Higuaín, Eden Hazard, Andrea Pirlo, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva, Thibaut Courtois, Tim Howard, David Luiz and… David Luiz. “Winner Stays” also features a host of other athletes and special guests including Kobe Bryant, Jon Jones, Anderson Silva, Irina Shayk and The Incredible Hulk.

(CREDITS)

Client: Nike Football Agency: Wieden+Kennedy Portland Art Director: Sezay Altinok Copywriter: Jeff Salomonsson Director: Ringan Ledwidge Photography: Jason Nocito Music: Eagles Of Death Metal

(YEAR)

(PROJECT DESCRIPTION)

The Mill collaborated with Wieden+Kennedy Portland and Nike once again on their latest World Cup spot 'Winner Stays' directed by Rattling Stick's Ringan Ledwidge. The 4 minute film opens on a park with two teams challenging each other in a pick-up game where the winner stays on. Straight away as the challenge is set, the stakes are raised: "Guess I'm Cristiano Ronaldo then," says one. His opponent responds saying, "Yeah? Well I'm Neymar." The full list of players featured in the film is: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gonzalo Higuaín, Eden Hazard, Andrea Pirlo, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva, Thibaut Courtois, Tim Howard, David Luiz and… David Luiz. “Winner Stays” also features a host of other athletes and special guests including Kobe Bryant, Jon Jones, Anderson Silva, Irina Shayk and The Incredible Hulk.

(CREDITS)

Client: Nike Football Agency: Wieden+Kennedy Portland Art Director: Sezay Altinok Copywriter: Jeff Salomonsson Director: Ringan Ledwidge Photography: Jason Nocito Music: Eagles Of Death Metal

(YEAR)

(PROJECT DESCRIPTION)

The Mill collaborated with Wieden+Kennedy Portland and Nike once again on their latest World Cup spot 'Winner Stays' directed by Rattling Stick's Ringan Ledwidge. The 4 minute film opens on a park with two teams challenging each other in a pick-up game where the winner stays on. Straight away as the challenge is set, the stakes are raised: "Guess I'm Cristiano Ronaldo then," says one. His opponent responds saying, "Yeah? Well I'm Neymar." The full list of players featured in the film is: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gonzalo Higuaín, Eden Hazard, Andrea Pirlo, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva, Thibaut Courtois, Tim Howard, David Luiz and… David Luiz. “Winner Stays” also features a host of other athletes and special guests including Kobe Bryant, Jon Jones, Anderson Silva, Irina Shayk and The Incredible Hulk.

(CREDITS)

Client: Nike Football Agency: Wieden+Kennedy Portland Art Director: Sezay Altinok Copywriter: Jeff Salomonsson Director: Ringan Ledwidge Photography: Jason Nocito Music: Eagles Of Death Metal

(YEAR)

worldwide:

LONDON

BARCELONA

PARIS

RIYAD

worldwide:

LONDON

BARCELONA

PARIS

RIYAD