As part of the new campaign, Hyundai Motor released a global campaign video whose central message, "How Far We've Come," stands as a tribute to the remarkable history of women's football. It commemorates the significant progress achieved and highlights the enduring partnership between Hyundai Motor and the Women's World Cup, spanning an impressive 25 years and encompassing seven tournaments since 1999. The film features some of women’s football’s most legendary moments from 1850 up to the present day. Hyundai Motor is sponsoring a special exhibition, ‘Calling the Shots: Faces of Women’s Football,’ at the FIFA Museum, during the FIFA Fan Festival™ in Tumbalong Park, Sydney, from July 20 to August 20, 2023. The exhibition celebrates the heritage of players, staff and supporters who have contributed to the development of the Women’s World Cup so far. Hyundai Motor is also highlighting the sustainable construction of the museum via the use of recycled materials.