(CAMPAIGN, IDENTITY)
Gillette Venus - Lotte Wubben Moy
(PROJECT DESCRIPTION)
Gillette Venus has kicked off the second half of its campaign with England Lioness Lotte Wubben-Moy to tackle skin consciousness in women’s sport. The Arsenal WFC player first partnered with the P&G-owned brand last summer for its #MoveYourSkin campaign, starring alongside World Champion Football Freestyler Lia Lewis in a photography series aiming to showcase ‘real’ skin. Now, ahead of the Women’s World Cup later this month, Wubben-Moy will front a new TV advert for the brand, in which she discusses being comfortable in her skin both on and off the pitch. More than a third of UK women said they did not want to participate in sport due to worrying about how their skin looks, according to Gillette Venus’ research. “Football should be open to everyone but we all know it’s not, so when we have an opportunity to break down a barrier, we have to take it,” said Wubben-Moy. “That’s why I’m proud to be part of Venus’s #MoveYourSkin campaign for a second year. “As a player in the public eye, I sometimes experience insecurities about how I look, but being part of a team boosts your confidence and empowers you to celebrate differences and being unique. “That’s something that all girls deserve to find.”
(CREDITS)
Credits
(YEAR)
2023
(PROJECT DESCRIPTION)
Gillette Venus has kicked off the second half of its campaign with England Lioness Lotte Wubben-Moy to tackle skin consciousness in women’s sport. The Arsenal WFC player first partnered with the P&G-owned brand last summer for its #MoveYourSkin campaign, starring alongside World Champion Football Freestyler Lia Lewis in a photography series aiming to showcase ‘real’ skin. Now, ahead of the Women’s World Cup later this month, Wubben-Moy will front a new TV advert for the brand, in which she discusses being comfortable in her skin both on and off the pitch. More than a third of UK women said they did not want to participate in sport due to worrying about how their skin looks, according to Gillette Venus’ research. “Football should be open to everyone but we all know it’s not, so when we have an opportunity to break down a barrier, we have to take it,” said Wubben-Moy. “That’s why I’m proud to be part of Venus’s #MoveYourSkin campaign for a second year. “As a player in the public eye, I sometimes experience insecurities about how I look, but being part of a team boosts your confidence and empowers you to celebrate differences and being unique. “That’s something that all girls deserve to find.”
(CREDITS)
Credits
(YEAR)
2023
(PROJECT DESCRIPTION)
Gillette Venus has kicked off the second half of its campaign with England Lioness Lotte Wubben-Moy to tackle skin consciousness in women’s sport. The Arsenal WFC player first partnered with the P&G-owned brand last summer for its #MoveYourSkin campaign, starring alongside World Champion Football Freestyler Lia Lewis in a photography series aiming to showcase ‘real’ skin. Now, ahead of the Women’s World Cup later this month, Wubben-Moy will front a new TV advert for the brand, in which she discusses being comfortable in her skin both on and off the pitch. More than a third of UK women said they did not want to participate in sport due to worrying about how their skin looks, according to Gillette Venus’ research. “Football should be open to everyone but we all know it’s not, so when we have an opportunity to break down a barrier, we have to take it,” said Wubben-Moy. “That’s why I’m proud to be part of Venus’s #MoveYourSkin campaign for a second year. “As a player in the public eye, I sometimes experience insecurities about how I look, but being part of a team boosts your confidence and empowers you to celebrate differences and being unique. “That’s something that all girls deserve to find.”
(CREDITS)
Credits
(YEAR)
2023






