Taking the lead of Coral’s new marketing output, BBH London has filmed Coral’s new campaign engaging in the highest production quality, with the campaign involving a cast 140 and crew of 80 members. The commercial was filmed and produced before the recently tightened restrictions and adheres to all COVID-19 guidelines and appropriate social distancing guidelines were followed. “Football is a game loved and played passionately by so many across the country at all kinds of levels. This campaign continues to build on the direction we set for the brand earlier in the year and brings the passion we share with our customers, for football, to life,” commented Angela Porter, Brand Marketing Director, Ladbrokes and Coral. “Sunday League captures the buzz and atmosphere of football fields. There are lots of ads that use football scenes and analogies, but this looks at really showcasing the passion of a real fan, whether he’s thinking about his Premier League predictions or watching his local Sunday league team. We wanted to put viewers right in that moment with our brand.”