(CAMPAIGN, IDENTITY)
Calm - The Invisible opponent
(PROJECT DESCRIPTION)
Every week 125 people in the UK take their own lives. And 75% of these suicides are male. We exist to change this. Since the beginning of the year the CALM helpline has answered over 86,460 calls and chats. People talk to us about their own invisible opponent - things like isolation, anxiety, health, money worries and suicidal thoughts. These calls save lives. We know that opening up about how we’re feeling is sometimes seen as a sign of weakness. And - because you can’t see it - it’s not always obvious to friends and family that someone they know is struggling with their mental health. But the more we talk about it and the more we normalise being open about what we’re going through, the more we, as a society, can get support when we need it. That’s why, at CALM, we challenge stereotypes and challenge the stigma that prevents people talking about suicide and mental health. Sometimes the opponent you’re up against feels too strong. Too powerful. Hits you with a blow that you think you can’t come back from. But CALM is always in your corner to help you get back up again, no matter what you’re facing.
(CREDITS)
Credits
(YEAR)
2022
(PROJECT DESCRIPTION)
Every week 125 people in the UK take their own lives. And 75% of these suicides are male. We exist to change this. Since the beginning of the year the CALM helpline has answered over 86,460 calls and chats. People talk to us about their own invisible opponent - things like isolation, anxiety, health, money worries and suicidal thoughts. These calls save lives. We know that opening up about how we’re feeling is sometimes seen as a sign of weakness. And - because you can’t see it - it’s not always obvious to friends and family that someone they know is struggling with their mental health. But the more we talk about it and the more we normalise being open about what we’re going through, the more we, as a society, can get support when we need it. That’s why, at CALM, we challenge stereotypes and challenge the stigma that prevents people talking about suicide and mental health. Sometimes the opponent you’re up against feels too strong. Too powerful. Hits you with a blow that you think you can’t come back from. But CALM is always in your corner to help you get back up again, no matter what you’re facing.
(CREDITS)
Credits
(YEAR)
2022
(PROJECT DESCRIPTION)
Every week 125 people in the UK take their own lives. And 75% of these suicides are male. We exist to change this. Since the beginning of the year the CALM helpline has answered over 86,460 calls and chats. People talk to us about their own invisible opponent - things like isolation, anxiety, health, money worries and suicidal thoughts. These calls save lives. We know that opening up about how we’re feeling is sometimes seen as a sign of weakness. And - because you can’t see it - it’s not always obvious to friends and family that someone they know is struggling with their mental health. But the more we talk about it and the more we normalise being open about what we’re going through, the more we, as a society, can get support when we need it. That’s why, at CALM, we challenge stereotypes and challenge the stigma that prevents people talking about suicide and mental health. Sometimes the opponent you’re up against feels too strong. Too powerful. Hits you with a blow that you think you can’t come back from. But CALM is always in your corner to help you get back up again, no matter what you’re facing.
(CREDITS)
Credits
(YEAR)
2022